Beth Brousil Graphic Designer, Creative Storyteller - 2021 Annual Conference Branding & Experience Design

For HFMA’s 2021 Annual Conference, I led the full event branding and experience design, creating a cohesive visual system applied across digital signage, social campaigns, slide decks, print collateral, wayfinding, and on-site installations. Inspired by the Northern Lights, the branding conveyed renewal and focus, ensuring a polished and consistent attendee experience from first impression to closing session.

Conference goers were greeted with a wrap around LED signs.

The sign wrapped around the entire loft space.

LED signs were placed throughout the conference space for an immersive conference experience.

Digital wayfinding signs were placed throughout the entire conference center, guiding people to the various breakout rooms.

Registration kiosks with sponsored giveaway stand on the end.

Still image of the LED signs inside of the conference space.

Full page ad in HFM Magazine.

Brochures and other collatoral were sent to members.

Full length promotional video. Motion graphics, voiceover, and editing by me.

Save the date promotional video. Motion graphics, editing, and voiceover by me.

Monitors throughout the facility showed HFMA's social posts and wayfinding signs.

Social and paid ad campaign leading up to the conference, "Your guide to living like a native Minnesotan." We leaned into things that are uniquely Minnesota like hot dish and duck, duck, grey duck.

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