I designed a cohesive promotional campaign for Westside Improv’s 12-hour improv marathon, creating a bold, high-energy visual identity to capture the spirit of the event. The centerpiece was an 11"x17" poster, complemented by a 5"x7" flyer for easy distribution. To ensure consistency across channels, I adapted the design into social media graphics and a dynamic motion graphic, extending the campaign’s reach online.
The design approach emphasized clarity, visibility, and playfulness—balancing eye-catching typography with an energetic layout that reflected the nonstop nature of the marathon. By keeping the visual system flexible yet unified, each piece reinforced the event’s branding while engaging different audience touchpoints.
Posters in both black and white backgrounds
Social image
